I believe it was at the Royalton Hotel, in the 1980’s when I first experienced what we now call a “Boutique hotel.” A concept popularly utilized throughout the hospitality industry, created by the experience icon, Ian Schrager. Leaving behind the headlines and infamous club scene, The Royalton Hotel introduced lobby socializing. Today we are accustomed to seeing highly stylized hotel lobby’s that emphatically invite guests to lounge over tea or meet for cocktails. However, the partnership of Ian Schrager and Phillippe Starck set the stage for creating these stylish and sophisticated environments. The king of “cheap-chic” expanded into hotels in NYC, London, and San Francisco, but for me it the opening of the Delano Hotel in Miami is where he fully realized the concept of a hotel experience as a lifestyle. Needless to say, what I love most about Ian is his ability to have such uniquely individual ideas evoking their own, personal lifestyle. If the saying “great minds think alike” is true, I hope great minds collaborate on upcoming projects together, too!
Recently, The NY Times featured Ian Schrager sharing his “Life Lessons” reiterates the concepts and visions behind my company: “Give the Customers what they want.” and “You’re only as good as your next party.” Schrager references the movie, “The Founder”, where the originators of McDonald’s watched customers wait around for quite some time only to order the same few items on the menu. The new entrepreneurs quickly realized that if they focused more on perfecting what people ACTUALLY wanted, they’d reach new heights of success. I believe that customers are hungry for moments that are full of details that make them want to put down their devices and really have a memorable experience. Describing his craft as being in “the Mona Lisa business”, Ian creates destinations that are not just unique but motivated by the desire to surpass the last great accomplishment. This is a mindset that keeps the creative energy at the base of his business, and also confirms what allows me to curate the unforgettable for my clients.
I think that Ian Schrager is one of the great icons and I’ve followed his career and accomplishments over so many decades. He’s always reinventing himself in a way that not only inspires me but also so many other creative minds around the world. For a quick, enlightening read, check out the full NyTimes article, click here.
Or better yet, just call me so we can go, escape to a Schrager hotel and enjoy the POOL!
It is soooo HOT!